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Your Chance To Co-Sponsor Thomas Biscardis Bigfoot HuntYour Chance To Co-Sponsor Thomas Biscardis Bigfoot Hunt
Subjects > ... > Bigfoot > Tom Biscardi And Bigfoot
From http://sanfrancisco.bizjournals.com/sacramento/stories/2004/01/26/smallb9.html
By Joe Vanacore - Staff Writer, January 23, 2004
Here's a chance to take a large step forward in marketing. If you dare, make a big, hairy footprint with your promotional cash by co-sponsoring a hunt for Bigfoot.
C. Thomas Biscardi of Redwood City has spent more than three decades hunting unsuccessfully for Bigfoot, our chums at the San Francisco Business Times note.
Now, the Business Times reports, Biscardi is perhaps testing the outer limits of corporate sponsorship opportunities by seeking to raise $1.5 million to sponsor his Bigfoot expedition this spring or early summer. Biscardi will lead 22 people across the mountains and through the woods of Lassen County in search of the shy and elusive man/beast.
Biscardi said that some companies, which he won't identify, have already expressed a willingness to supply the hunters with presumably logoed outerwear.
Biscardi is seeking sponsors for just about anything needed for his Bigfoot sojourn: food and water, high-tech gizmos, medical products, legal services, bug sprays and whatnot.
You never know.
Sure, we're about four years past the dot-com boom, when you could find somebody to pay good money to slap his or her corporate name on just about anything.
And we're a quarter-century past the brief but glorious marketing renaissance when a guy with a shaved head made a few bucks by adding ads to his noggin and walking up and down the K Street Mall at lunchtime.
And finally, we're almost two centuries removed from the birth of Phineas Taylor Barnum, who would fashion the modern world of moneymaking hokum.
But loopy marketing is not yet dead.
We're coming off a baseball season in which a Maryland funeral parlor got plenty of mileage with a season-long, free-funeral promo with the Hagerstown Suns ballclub of the South Atlantic League. That worked out well enough that the ballclub and the funeral parlor earned mention in Sports Illustrated.
And the Suns renamed their ballyard, for one week and for a $95 fee, "SkilTech?Create Field at Municipal Stadium."
So Biscardi -- and presumably his sponsors -- are free to think big.
" 'The American Bigfoot Expedition' will be both a commercial and scientific expedition," Biscardi has said, "and we will also offer the rights to televise it."
And sponsors will have the chance to bid for those broadcasting rights and for merchandising rights. And sponsors might be eligible to send representatives of their companies on the trek.
Biscardi has hooked up with a Burlingame PR outfit in his quest for sponsors. For more info, contact R.M. Barrows Inc. Advertising and Public Relations at (650) 344-1951.
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