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Hi Garnet,
I did an interview with Robert Spiegel, editor of the newsletter "Marketing Smarter with Google":
www.perrymarshall.com/google/b2b_adwords.mp3
Here's what you'll discover when you listen to our conversation:
-What most people do wrong when they're getting started -An interesting trait shared by almost all successful companies who use AdWords -Why sales & marketing departments always seem to be at each other's throats
Again, here's the link:
www.perrymarshall.com/google/b2b_adwords.mp3
Enjoy!
Perry Marshall
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