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What Is Bulk MailWhat Is Bulk Mail
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Subjects > Business > Marketing > Mailing Lists
The term "bulk mail" refers to quantities of mail prepared for mailing at reduced postage rates. In Business Mail 101, the term "bulk mail" means discounted First-Class Mail and advertising mail (called "Standard Mail" by the Postal Service). Discounted rates are available for other classes of mail, too. The Postal Service uses the terms "bulk" and "presorted" interchangeably.
Bulk rates are discounted from "single-piece" rates. "Single-piece" means that you pay the full postage rate; when you put a 37-cent stamp on a letter, you're paying the single-piece rate. Many mailers pay single-piece rates even though they are doing large mailings. Why? Because they don’t want to do any extra preparation work—they don’t have the time, or it’s just not cost effective for their business. Business Mail 101 will help you make smart choices about your own mail to determine if bulk rates are right for you.
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