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Teoma also has its eye on succeeding Google. It claims to return more relevant search results based on the judgment of "peer sites."

Google's system is based on the structure of the Web: Sites are ranked by popularity. The more hits and links a page enjoys, the higher it is returned in a search.

Teoma pushes this principle a little bit further by ranking pages according to how many links they have from other sites relating to the query subject. More than a general popularity contest, it measures a website's standing among its peers.

Teoma works by searching its database for pages that match the search terms. The resulting pool is then organized according to topics, and the engine determines the most popular sites that deal with the same topic.

Teoma tackles Google's organization problem by presenting search results in three different ways: Normal ranking, which portrays the most "authoritative" sites; by topic; and by experts' links, which are created by topic experts.

But what Teoma makes up for in organization, it lacks in reach: Teoma's URL database still has less than 100 million pages.


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