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Pay Per Click

Subjects > Computers (Search) > Internet (Search) > Web (Search)

See also Search Engine News (Search), Search Engine News Google (Search), Practical Google Traffic Techniques , Website Promotion (Search)

By [Garnet R. Chaney]

Garnet is the author of the [Website Promotion] list of over 40 techniques for generating more traffic for your website.

From Practical Google Traffic Techniques

Pay Per Click refers to a search engine that ranks it's results for a keyword?Create|Search based on the amount of money that advertisers are willing to pay for that keyword. Advertisers willing to pay more for keywords will be shown at the top of the list of results. Some search engines, such as Google, have a more complicated formula that maximizes revenue for the search engines, sometimes placing lower cost links ahead of higher cost links if the click through percentage on the lower cost link is high enough to actually cause it to make more money for the search engine than the higher placed link.

Google's adwords program also requires ads to achieve a certain minimum clickthrough percentage, or they will be removed. Because of this removal of ads, the google adwords program can be very time consuming to manage.

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From Practical Google Traffic Techniques
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