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Mailing List Management Software
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- Lyris - Mail List Management http://www.lyris.com
- Create, Send and Track worlds most effective email
- Products:
- List Manager - Software that runs on your own system
- Pricing levels:
- Standard
- For email newsletter publishers and discussion list owners.
- Licenses from $500.
- Examples:
- Standard Feature Set, Gold Performance Level, Microsoft SQL Server Database, Three Sites, Included Support Only: $1850
- Gold capacity: 10,000 unique members, and sending speed of 10k/hr
- Limitations of Standard:
- Web surveys with survey wizard: Only one question
- Does not perform spam analysis, no enhanced mail merge, no dynamic/conditional content, no links to video or audio
- No HTML open detection (need pro), no clickthrough tracking, no forward tracking
- Pro
- For beginning to experienced email marketers.
- Licenses from $7,850.
- Pro Feature Set, Titanium Performance Level, Microsoft SQL Server Database, Three Sites, Included Support Only: $9850
- Enterprise
- For highly advanced email marketers.
- Licenses from $23,750.
- Content Creation
- Text, HTML, multipart MIME, and attachments support
- HTML template builder
- Content converters/validators
- Basic mail merge
- Enhanced mail merge on all fields
- Dynamic, conditional content and advanced content scripting
- Rich media insertion
- Discussions and Archives
- Discussion group management
- Message reading interface and archive
- Conferencing (real time chat)
- View as newsgroup ("Multiview")
- Campaign Building
- Create, preview, save, export, and download segments
- Query builder / segment wizard
- Demographic segmentation
- Clickthrough and clickstream segmentation
- Triggered and sequential mailings
- Recency and frequency limits
- Member update tags (behavior-driven database updates)
- Administration
- Web interface TCP/IP security
- Email and web-based unsubscribe
- Automated bounce handling
- SSL support
- Unlimited demographic data fields
- Custom branding (domain)
- Reporting and Tracking
- Pre-built list and mailing reports
- Individual member reports
- Custom chart builder
- HTML open detection/sniffer
- Clickthrough and clickstream tracking
- Refer-a-Friend functionality and tracking
- Forward tracking
- Blacklist and complaint checking
- Demographic analysis reports
- Advanced Analytics
- Online and offline purchase tracking and reporting
- Customer interest analysis
- Sales cycle and abandonment tracking
- Web traffic analysis
- Total mailing analysis view
- Support
- Technical support (Web site and email)
- Technical support (toll-free phone)
- Dedicated technical support
- Email Advisor - Shows what emails look like to users of various email clients.
- Free 115 page book about email marketing: http://www.lyris.com/resources/email_book/
- Other Lyris related resources:
- Lyris.net - High end list hosting services by creators of Lyris List Server
- Hosted Lyris email marketing - www.delivra.com
To look at:
- More simple mailing list managers, implementing list servers, for having discussion lists.
- http://www.phplist.org - Features: http://tincan.co.uk/?lid=453
- NOTE: Demands an attribution link in the footer of the emails
- Double optin. Posting to mailinglist via a webpage. - Announcement style mailing
- Open tracking
- Click tracking
- Send a webpage
- Attributes - users can be asked for geographic info, and mail can be sent based on attribute filtering
- Personalizing, and HTML emails supported, but bias is towards text
- Includes an HTML editor for creating emails
- Automatic conversion to PDF and attached
- Automatic conversion to text
- Easy import / export via tab delimited files
- Users allowed to change their email address
- Attachments allowed
- Batch processing an throttling for server load, and on recipient mail servers
- Bounce handling
- http://www.mailgust.org/features.html
- Tracks opens and reads
- Link click tracking
- attachment handling
- Can archive messages to a messageboard
- Messages are created external to the program, does not include an HTML editor
- http://www.lsoft.com/products/listserv.asp - Listserv (R) Email List Management Software
- Powerful email list management software solution
- manages opt-in email lists, such as email newsletters, announcement lists and discussion groups.
- LISTSERV was originally developed in 1986 and was the first email list management software available.
- One-way lists, (announcement lists) as well as discussion and moderated lists
- Includes double opt-in, searchable web archives
- HTML / text format with attachment filter
- $500 - $9400
- Need ListServ?Create Maestro Email marketing software to analyze responses and do open tracking
- http://arclab.com/products/amlc/index.html - MailList?Create Controller is an email mailing list, bulk email and marketing solution designed to send out personalized messages, manage multiple mailing lists, newsletters, campaigns, e-zines, announcements, support and group mails.
- Didn't mention receipt tracking
- Has built-in wysiwyg editor
Hosted services:
Other resources:
Mailing List Strategies - A Guide To Direct Mail Success
Business Mailing Lists by Ingram Micro
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