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See also Search Engine News , Search Engine News Google , Practical Google Traffic Techniques , Website Promotion
Garnet is the author of the [Website Promotion] list of over 40 techniques for generating more traffic for your website.
Keywords are important to webmasters. Keywords refers to the words that are present on your page that best describe your page, and they refer to the words and phrases that people on search engines use to find what they want to read. Of course there needs to be a match between these for it to result in a new visitor to a website. Target keywords are the keywords that a webmaster is wanting to receive traffic for.
One popular technique for setting up a website involves choosing keyword rich domain names . No one knows exactly what is in the secret sauce at the major search engines, but it's been rumored that searches for sleep tend to prefer sites with "sleep" in their domain name. Others are claiming that this is a now outdated technique.
Another technique for building your site is to choose keyword rich page names . It is widely believed that google ranks pages higher when they include relevant keywords in the page name or directory name that is after the domain name in the URL for the page.
Other webmasters often use a keyword suggestion tool to help them choose what kinds of terms to target on pay per click search sites. These keyword suggestion tools can also be useful for choosing what kind of articles to write about a topic.
In the early days of the internet, webmasters would sometimes put keywords on their pages that had nothing to do with the actual content of the page, but were just there to try to attract traffic. There were many ways to hide keywords in pages, including the use of meta tags like meta keywords . Imagine a page about plumbing with the words "Britney Spears" hidden in the pages to try to get traffic from searches for pictures about Britney Spears. This was obviously a ridiculous way to attract traffic, it is highly unlikely that people searching for britney spears nude or britney spears pic, or britney spears toxic, would care anything at all about plumbing. Eventually the search engines added a spam block with an anti spam filter to block what became known as keyword spam .
Some contrarian advice: Don't go overboard with worrying about keywords. Sometimes webmasters are too concerned about keywords. Google's advice is to first write your website so that it is useful to real people, without worrying about web traffic generation techniques. Trust google to analyze your well read pages, and bring you visitors who are interested. Any attempts to trick google will eventually result in your pages, or even your entire site, being penalized.
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