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Keyword ResearchKeyword Research
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Subjects > Computers > Internet > Web
See also Search Engine News , Search Engine News Google , Practical Google Traffic Techniques , Website Promotion
Garnet is the author of the [Website Promotion] list of over 40 techniques for generating more traffic for your website.
Keyword Research is the process of using things like a Keyword Suggestion Tool to find popularly searched keywords relevant to a given topic. By finding ways to use the keywords in this kind of list, a website can sometimes get a good keyword ranking for the desired keywords and phrases.
A webmaster should never forget that their main audience is not the search engines, but real users that are coming to the site. Any attempts to use keyword spam on a website will usually eventually be spotted. When keyword spam is found in a website, this may penalize individual pages, or even a whole site. It is very difficult to figure out if your site has been penalized, or whether it is an algorithm change at the search engines that have destroyed the traffic to a website, so it is best to avoid any techniques that may penalize a website.
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