Keyword Bidding

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Keyword Bidding

Subjects > Computers > Internet > Web

See also Search Engine News , Search Engine News Google , Practical Google Traffic Techniques , Website Promotion

By [Garnet R. Chaney]

Garnet is the author of the [Website Promotion] list of over 40 techniques for generating more traffic for your website.

Keyword bidding usually refers to the use of Pay Per Click search engines to obtain a good position in the listings by paying for every click that comes from that search engine. PPC search engines rank their results for a search word in order of the amount of money that webmasters are willing to pay for that search word.

Typically a webmaster would buy Target Keywords that are most likely to bring qualified visitors to their website.

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