![[Home]](/wiki.gif)
Is Google Worth 165 Dollars Per ShareIs Google Worth 165 Dollars Per Share|
Links:
|
Subjects > Computers > Internet > Web > Search Engine News
Garnet,
My friend Bill Harrison from freepublicity.com sent me a copy of the latest Fortune magazine, which features Larry Page and Sergey Brin, founders of Google, on the cover. The headline: "Is this company worth $165 a share?"
Shouldn't be too surprising that the story opens with a guy who makes five grand a month from AdSense . (And the guy is only 19, lives with his parents.)
So is Google worth $165? This morning their stock was trading at $186. Is that sane?
I have purposely *not* said very much about this, because being an expert on their advertising system doesn't make me an expert on Wall Street.
But let's put this in perspective: If you buy Google stock at $165 and someday it gets up to $500, then you tripled your money. To most investors that's a massive victory. Woo - hoo!
I say, that ain't no big deal. Not compared to the return on investment you get when you profitably GET and KEEP customers. Not compared to what happens when you get really good at using Google itself to bring new people through your door and then turn them into raving fans.
Because nothing you'll ever do will provide a return on investment anywhere near as good as investing in aquiring and nuturing customers for *your* own business.
Now when you really understand this - when you know how much a customer is worth to you, long-term, and your imagination is engaged in making those customers more and more valuable, you do not look for ways to spend less on advertising. You hunt for ways to invest more, so you can get *more* customers.
You don't ask "How little can I get by with on my advertising?" No, you ask "Where else can I invest even more in advertising, and get a truckload of new clients?" You don't ask, "How can I slash the cost of customer service," you ask "How can I invest more in my very best customers, and give them even better service, and make them even better customers?"
Compared to a ho-hum 6 or 8 or 10 or even 15% return in the stock market, the profitability of answering these questions is astronomically greater.
Trouble is, it's not as easy as reading Fortune Magazine and picking a stock. Playing the Adwords game is tricky. Converting those visitors to opt-ins and sales on your website is even trickier. Getting your customers to buy your $100 widget, when the other guys are selling inferior ones for $50, ain't no cakewalk either. But these are exactly the skills I teach.
I talk to lots of people who are marginally successful with Google AdWords - maybe they're spending $2000 a month with Google but only putting $1000 in their pocket. It's frustrating. And they usually don't realize that they're only a couple months away from tripling or quadrupling what they keep, just by applying some of the more advanced methods.
You also may not realize that once you do that, a whole new world opens up to you. My experience is, it's quite difficult to go from $10,000 per year to $100,000 per year online, but once you get there, momentum kicks in. Then it becomes fairly straightforward to go from $100K to 1 million.
So in January I'm launching Extreme AdWords Coaching, which will be an intensive 8-week boot camp where you are personally guided through my step-by-step process of refining and improving your Google campaigns, landing pages and sales processes to produce enormous profitability gains.
This is not voodoo. It's a systematic process I've developed that is reliable and predictable. It takes you to that tipping point where your website is ablaze with activity.
I'm not ready to launch yet, so watch your mailbox for details. But I can tell you this: While it will not be cheap, any purchase you've made on any of my Google products will be credited towards your tuition. So whether you own my Definitive Guide, the Ultra Advanced Course, or have enrolled in one of my earlier coaching programs at a seminar, all that prior education applies to moving you forward at maximum velocity.
How to prepare for Extreme AdWords Coaching:
1) Get the material in my Definitive Guide to Google Adwords (www.perrymarshall.com/adwords) under your belt. Read the book 3-4 times or more. Oh, and listen to the audios, it's all rock-solid stuff.
2) Take my ultra-advanced seminar with Don Crowther, which takes this game to an entirely new level: www.AdwordsBlackBelt?Create.com.
One more thing: The Internet is supposedly a "level playing field" where everybody's got an equal chance to compete. That's true -- sort of. But I ask you, what's the chance of somebody displacing established players like Ebay? Or Amazon? Or Google?
Even online, once you develop a winning formula, it takes very deep pockets to shove you out of the way. My hope for you, and all of my customers, is that you put those roots down deep, that you flourish and thoroughly dominate your market. All of my very best students do.
To your success in acquiring and keeping and nurturing customers - the greatest of all investments.
Perry Marshall
Other related articles:
All about what is happening in the world of search engines:
Other search engines:
|
http://images.amazon.com/images/P/B0001XQNSE.01-A1KDZ23Y0QWKQ3.MZZZZZZZ.jpg
|
|
Interested in Construction?
