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If you've seen the TV shows "Who Wants to be a Millionaire" or "America's Funniest Home Videos" you have seen audience response systems. The main component is some number of "keypads". Typically, each person in the audience receives one.

But audience response systems aren't just for TV. They've been used in business meetings since the mid-1970's. Today they are wireless and have become a staple for interative meetings. Here's how. . .
At various times during your presentation, you display an interactive question to the audience. They vote, and a computer generates a graph immediately. Today, the keypads are typically wireless. Also, there's a "base station" that gathers the votes and sends them to a computer that is running software. This 'specialized' software calculates the results, and displays a graph.

One of the most common reasons for using an interactive system is to keep the audience alert. Hey. . . make them wake up and press a button every once in a while! Beyond that though, it is incredibly interesting to see the audience's opinion on-screen. And no one loves to see it more than the audience themselves.

Depending upon your presentation topic, you could quite easily ask a few questions to determine the group's level of knowledge on each subject that you plan to present. Then, if it seems that they are more knowledgeable in an area than you thought, spend less time there. If they're less knowledgeable, spend more time.

If you need to know your audience's opinion, there's no better tool. And certain types of presentations like: market research, clinical rater testing, strategic planning, product knowledge testing, and employee or customer surveys lend themselves especially well to this technology.

Most important, if you have business issues to discuss with the group, this technology allows you to view the graph and verbalize a follow up question like: "can anyone tell me why 37% of us feel we are performing poorly on this issue?" Then, get some wireless microphones out there. Discussion will abound, guaranteed.

authored by Tom Campione site is: http://www.audience-response-rentals.com

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