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Google Adwords Changes The Rules For Affiliate Websites January 2005Google Adwords Changes The Rules For Affiliate Websites January 2005|
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Subjects > Computers > Internet > Web > Search Engine News
Garnet,
Last Thursday Google AdWords announced a new policy that *appears* to have devastating consequences for people playing the 'GoogleCash?Create' game.
However, I don't see it that way at all. In fact it matches perfectly with everything I've been teaching about this for over a year now. So I'm going to be doing two back-to-back teleseminars on this, with Jim Edwards and Paul Colligan, on Tuesday January 11.
http://www.perrymarshall.com/111
As soon as Google's email hit, across the internet, in forums and newsgroups, the anguish was heard. Pain. Suffering. Panic. In some chatrooms, it's sounded like a sudden outbreak of Cholera.
The GoogleCash?Create system is very clever, having literally become the world's fastest instant business. You find a product with an affiliate program, advertise it on Google, which might take as little as 10 minutes... and if the sales page for that product does its job, you can be an invisible traffic broker, pocketing the profit.
Problem is: For some products, half the Google ads for a particular keyword are just from affiliates all advertising the same product, pointing to the same website. Makes Google look bad.
So Google made a new rule that 1) they will only display two ads for the same website at the same time - only the ones with the best click thru rate, and 2) now you don't have to put the 'aff' in the ad anymore.
So that means for any given keyword, only one or two affiliates can play.
Some people are very unhappy about this!
But this is NOT as bad as it sounds. Here's why:
First, if there are more than two affiliates promoting the same product, in Most cases they're just bidding up the clicks to a break-even level, and they're not making any money anyway. It's a basic fact that unless you're in a narrow niche that most other people don't know about, it can be difficult to make any real money just brokering traffic.
Second, from Google's point of view - and from a customer's point of view - multiple affiliates promoting the exact same web page don't add value either. Google wants more diversity in their search results.
There's an easy solution to both problems:
Be a 'Value Added Affiliate.'
You solve these problems by adding more content, more value, and more information to the sale - not just brokering traffic. Traffic brokering is only the first step.
In most cases you earn far, far more by doing this.
So with Google's new policy, the lazy folks (who never had a chance to make money anyway) don't get to play, and the value-added folks do even better than they were doing before.
On Tuesday January 11 I'm going to be doing not one, but TWO teleseminars that will help you do this very thing better.
The first will be with Jim Edwards (he and Yanik Silver interviewed me for their Instant Traffic Stampede) and we'll be discussing value-added affiliate website strategies on Tuesday afternoon.
And the second will be at midnight EST, a cool Late Nite Pajama Jam with affiliate genius Paul Colligan. Paul's going to discuss his 'Affiliate email success system that doesn't suck your life dry.'
Hey, there's a hard way to do this, and an easy way. Might as well do the easier thing for a change. Join me on these calls and we'll calm the nerves of all those poor affiliates having that Cholera epidemic over there.
There's no charge. Register at http://www.perrymarshall.com/111
Later,
Perry Marshall
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