![[Home]](/wiki.gif)
Challenges And Strategy - SummaryChallenges And Strategy - Summary
Java Programming For The Absolute Beginner
|
Subjects > Computers > Microsoft > Challenges and Strategy By Bill Gates
Readers of this memo may feel that I have give applications too little air time. I don't mean to downplay their importance at all. Applications have been the primary engine of growth (especially in International) over the past two years. Although Windows' success is necessary for Microsoft applications to succeed is not sufficient. Other ISVs will be there early with good applications fully exploiting the environment (Notes, Ami, Designer), so exploitation is only half of the job. The need to "reinvent" categories and the way they relate to each other is crucial for all of our applications. I will be writing up some of my ideas for big changes in applications.
The simplest summary is to repeat our strategy in its simplest form -- "Windows -- one evolving architecture, a couple of implementations and a immense number of great applications from Microsoft and others." The evolution refers to the additon of pen, audio, multimedia, networking, macro language, 32-bit, advanced graphics, setup, a better file system, and a lot of usability. The "a couple of implementations" is a somewhat humorous reference to the fact that our NT based versions and our non-NT versions have a different code in a number of areas to allow us to have both the advanced features we want and be fairly small on the Intel architecture. Eventually we will get back t one implementation but it will take four years before we use NT for everything. I would not use this simple summary for outside consumption -- there it would be more like "Windows -- one evolving architecture with hardware freedom for all users and freedom to chose amongst the largest set of applications."
Although the challenges should make us quite humble about the years to come I think our position (best sofware company setting many desktop "standards") is an enviable one and our people are the best. The opportunity for us if we execute this strategy is incredible.
Other sections of this memo:
Could not find Programming/BottomAd1?Create
|
Interested in Current In Ground-Air?
