Challenges And Strategy - Printer Business Unit

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Challenges and Strategy

Part of A Memo by Bill Gates

Subjects > Computers (Search) > Microsoft (Search) > Challenges and Strategy By Bill Gates

PRINTER BUSINESS UNIT: Generally when we enter a product category, we innovate. Even if our first version is not a winner we establish a position from which we can make further improvements.

Our entry into the printer software business has not succeeded. Steve is considering what strategy we shoud pursue to make the best of our errors. Our problems have educated us to consider carefully the importanance and synergy of doing new things.

Offering cheap Postscript turned out to not only be very hard but completely irrelevent to helping our other products. We overestimated the threat of Adobe as a competitor and ended up making them an "enemy", while we hurt our relationship with Hewlett-Packard and focused on non-Windows specific issues. Selecting TrueType?Create|Search as a our font solution and building it into the system was an excellent design decision despite the immense resources that has cost us. TrueType?Create|Search -- our font format -- is separate from TrueImage?Create|Search -- our Postscript clone. Printing is critical and we will be involved in printing software, but in a a different way than we have to date. The caution we have shown in making acquisitions is reinforced by this experience.

Other sections of this memo:

• Challenges and Strategy - Reasons For This Memo
• Challenges and Strategy - Category 1
  • Challenges and Strategy - Apple Law Suit
  • Challenges and Strategy - Federal Trade Commission
  • Challenges and Strategy - Retirement of Key Executives
  • Challenges and Strategy - Printer Business Unit
• Challenges and Strategy - Category 2
  • Challenges and Strategy - Dislike of Microsoft and Openess
  • Challenges and Strategy - IBM
  • Challenges and Strategy - Usability and Support
  • Challenges and Strategy - Networking
  • Challenges and Strategy - Technology
• Challenges and Strategy - Category 3
  • Challenges and Strategy - Patents
  • Challenges and Strategy - Rigity and Pricing
• Challenges and Strategy - Summary
• Challenges And Strategy - Source Information

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