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Insider tips and first looks at the Google Adwords program.
Google Adwords is a program of Google that lets advertisements for your website appear on their search engine pages, and also the pages of affiliates in the "Adsense" program. With Google cornering an estimated 70% of the search market, many people advise that it is important to get traffic from Google, and the Google Adwords might seem at first glance to be a good way to get traffic when your pages don't happen to rank at the top of their regular (or "organic") search listings.
In order to get your ads shown again on their network, you could be forced to spend hours trying to figure out how to fix your ads in what could be the most frustrating experience you've ever been involved in. They do have a lot of pages of hints, but it's really difficult to figure out which of them you should try.
You could be forced to invest tens of hours of your time tweaking your advertising just to be able to spend your first $10. Then after you get some good ads and targetted keywords that are performing well, you can still find yourself shut down a day or two later when some nameless, faceless, editor decides that you've violated a whole host of picky rules in the writing of your ad. So again, you are not getting displayed on their sites, you're not getting clickthroughs, you're not making any money, and neither are they! Their rules include such things as prohibitions against using symbols like + instead of "and", not having spaces after every punctiation mark, not identifying your affiliate relationships, and all kinds of other nonsensical things that waste what few characters you have available. Welcome to another several hours of cutting out descriptive words that their hints told you that you needed to have. All this just to meet the approval of someone you will never get to talk to, who has a strangle hold over whether you can actually get your ads displayed and get clickthroughs.
Too bad that their system doesn't warn you about things like the spaces after punctuation problems, etc., while you are actually writing your ads. You could end up making dozens of ads before they all got suspended a day later for breaking "rules" that the system is too stupid to help you notice, or to bring to your attention.
Normally they will want you to pay with a credit card. It is also possible to be billed for your Google fees and to pay Google by check every month for your accrued balance.
Another phenomenon is that raising your bid might only get a few extra clicks. Google might estimate you should be willing to spend up to a dollar on a given keyword to get say 20 clicks, but you might find that for $0.50, you get 18 clicks, this lowing your cost from $20 for 20 visitors to $9 for 18 visitors. Guess what, you could look at that as "I'll pay $11 extra to get an estimated 2 extra visitors."
Some suspect that paying enough to get the 3rd position, but nothing higher, gets them better qualified clickthroughs. Others believe that well written advertising copy is the best thing.
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