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AMSOnline January 26 2004 Press ReleaseAMSOnline January 26 2004 Press Release[Baking America]
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Advantage Marketing Systems Signs Contract for Adaptogenic Product Development; First Product Samples Expected Within 30 Days
January 26, 2004 09:14:00 AM ET
Exclusive Distribution in the Network Marketing Industry Based on Milestones
OKLAHOMA CITY, Jan. 26 /PRNewswire -FirstCall?Create/ -- Advantage Marketing Systems, Inc., AMM, announces an Adaptogenic product development agreement between Advantage Marketing Systems ("AMS") and Vita Sales & Distribution Multi-Country ("Vita") beginning with the development of three new and different natural Adaptogenic based products targeting energy/anti- fatigue, lean muscle preservation and a weight loss energy product. The sale of our three existing Prime Adaptogen products in December 2003 was approximately 26% of product sales revenue representing a significant product category for the company. Initially, pending final testing, the first product enhancement is targeted at the weight loss industry where it has been estimated that over 175 million Americans are overweight, of which 30% are obese, not including 7 million children who are also classified as obese. Our intent is the development of a mass market appeal product that is equally attractive to individuals interested in losing weight and or anti fatigue all in one formula.
The Vita agreement includes the services of researchers and scientists such as Ben Tabachnik PhD?Create, Former Head of Research Group, Soviet Olympic Track and Field Team, who participated with a group of leading scientists in developing performance based nutritional products for the Soviet space, military and sports programs.
Adaptogens are extraordinary natural substances found only in a few rare plants and herbs -- as vital to your body as protein, carbohydrates, vitamins, and minerals. They are essential because their nutritional benefits help the body cope with stress, enhance physical and mental work capacity and productivity, and help activate the body's adaptive mechanisms -- all of which markedly enhance performance.
For a background of Adaptogens, prior to the release of the anticipated new and different products from the new Vita contract, see A Review of the Clinical Trials and Evaluations of Prime One assembled by Dr. Robert Nakamura at www.amsonline.com , and click on "Peak Performance". This document will provide a retrospective analysis of various Adaptogens and two products already distributed by AMS. This collective synopsis evaluates the clinical role Adaptogens and Prime One Adaptogens elicit on humans. When AMS releases its new product formulations from Vita additional information will be forthcoming and added to the website. AMS and Vita have agreed that AMS will have the exclusive distribution rights within the network marketing industry for the key ingredient for weight loss products and other product formulas based on minimum qualifications. This is a significant opportunity to make AMS the industry leader and provide AMS lead-time to market in the $28 billion annual direct sales industry in North America.
Vita duties will include the following: product formulation for mutually agreed upon nutritional products; and Monitoring harvesting, production, quality control and shipping Adaptogen product from designated suppliers to assure maximum potency and effectiveness. Vita may provide services of world- recognized experts in herbal medicine, pharmacology, nutrition and sports medicine. Vita will provide Dr. Ben Tabacnik PhD?Create consulting services including -- education, personal meetings and phone interviews, company presentations and interviews, providing information for articles for publication on related company products and becoming a member of the scientific advisory board upon request by the AMS.
"In this relationship we are initially focused on delivering to the market one of a kind safe and natural products that will fill a large void for an energy and anti-fatigue product. We have the potential to create a new category in the wellness industry that has both domestic and international appeal," said AMS President, David D'Arcangelo. "We believe that the network marketing exclusivity section of our agreement will make AMS the Adaptogen leader in our industry and directly contribute to sales and profitability in 2004."
About Advantage Marketing Systems, Inc
Advantage Marketing Systems, Inc. sells more than 75 natural nutritional supplements, weight management products, and natural skincare including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada.
More information about the Company is available at http://www.amsonline.com .
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